NDLI: Evaluation of the competitive landscape of a regional U.S. university's MIS program

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Evaluation of the competitive landscape of a regional U.S. university's MIS program

Content Provider	ACM Digital Library
Author	Surendran, Ken Schwieger, Dana
Abstract	The recent economic downturn has affected numerous industries and regions within the United States. The field of education has been just as vulnerable as statewide budget cuts have forced some U.S. educational institutions to make significant changes to their offerings. Some MIS programs have been especially encumbered by the double shock of a decline in student interest resulting, in part, from the dot.com bubble burst and now, a period of economic recession. Although recent articles have indicated a rise in technology related jobs and have labeled technology jobs as "recession-proof", university student enrollments in the U.S. have not kept pace with the changing headlines. In MIS classes, professors advocate the strategic implementation of technology to the field of business to enhance competitive strength. One of the tools that is often extolled as a means of evaluating the competitive landscape is that of Porter's Competitive Forces Model. However, although the field of education is a competitive field, minimal research has been conducted using Porter's framework as a means of strengthening an educational program's position nationally, let alone, internally. In this paper, the authors propose utilizing Porter's model as an evaluative tool in the higher educational landscape. The paper begins by examining the current economic condition in the field of Management Information Systems (MIS) followed by an examination of current research in higher education utilizing Porter's Competitive Forces Model. Porter's Model is slightly adapted to fit the educational environment and the framework is then applied to the competitive environment of a MIS program at a regional four year university in the United States. A plan for enhancing the program is proposed based upon the findings of the evaluation.
Starting Page	142
Ending Page	150
Page Count	9
File Format	PDF
ISBN	9781450300049
DOI	10.1145/1796900.1796957
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2010-05-20
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Mis programs Enrollment It employment outlook Porter's competitive forces model
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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