NDLI: Who is to change?:nudging and provocative communication discussed through Løgstrup's ontological ethics

Content Provider	ACM Digital Library
Author	Jensen, Thessa Poulsen, Søren Bolvig Winkel, Thomas Dyrmann
Abstract	This paper discusses nudging and provocative communication as possible approaches to designing behavioural change concerning minimisation of waste within the framework of Løgstrup's ontological ethics. Waste management companies are confronted with ethical concerns as their course of action consequently affects their relationship with the citizens whose waste they manage. Waste management companies might be experts within their field, but they are challenged when entering new contexts and must therefore redefine or reframe their role in society. This became evident during an action research project as an ethical challenge was identified through a strategic workshop facilitated for AVV in relation to the Nulskrald project. The main focus of Nulskrald is citizen empowerment as well as organisational learning and responsibility. Through Løgstrup's ontological ethics the ethical demand, as it is posed by 'the other person' towards the 'I', will show concerns and possibilities for engaging citizens, while at the same time resulting in organisational development. Therefore, the research question is: what ethical issues and organisational implications exist concerning the use of nudging and provocative communication, respectively?
Starting Page	337
Ending Page	343
Page Count	7
File Format	PDF
ISSN	00952737
DOI	10.1145/2874239.2874289
Journal	ACM SIGCAS Computers and Society (CSOC)
Volume Number	45
Issue Number	3
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-05-01
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Critical design Design Provocative communication Ethics Løgstrup Nudging Rri Behaviour change Communication
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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