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Green Marketing
Content Provider | TeachEngineering: STEM curriculum for K-12 |
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Author | Evenson, Jane Zarske, Mindy Schaefer Carlson, Denise W. |
Copyright Year | 2004 |
Description | Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis. |
Language | English |
Access Restriction | Open |
Rights Holder | Regents of The University of Colorado |
Subject Keyword | Earth and Space Physical Science Science and Technology Marketplace Rational Appeal Advertising Hybrid Vehicle Pollution Benefit Persuasion Comparative Analysis Features Marketing Emotional Appeal Air Pollution Product Knowledge Defining Advantage |
Content Type | Text |
Time Required | PT1H45M |
Education Level | Class IV Class V Class VI |
Pedagogy | Experimental Activity |
Resource Type | Hands-on |
Subject | Physics Structure of the Earth Technical |