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Green Marketing
| Content Provider | TeachEngineering: STEM curriculum for K-12 |
|---|---|
| Author | Evenson, Jane Zarske, Mindy Schaefer Carlson, Denise W. |
| Copyright Year | 2004 |
| Description | Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis. |
| Language | English |
| Access Restriction | Open |
| Rights Holder | Regents of The University of Colorado |
| Subject Keyword | Earth and Space Physical Science Science and Technology Marketplace Rational Appeal Advertising Hybrid Vehicle Pollution Benefit Persuasion Comparative Analysis Features Marketing Emotional Appeal Air Pollution Product Knowledge Defining Advantage |
| Content Type | Text |
| Time Required | PT1H45M |
| Education Level | Class IV Class V Class VI |
| Pedagogy | Experimental Activity |
| Resource Type | Hands-on |
| Subject | Physics Structure of the Earth Technical |