NDLI: Alcohol marketing research: the need for a new agenda.

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Alcohol marketing research: the need for a new agenda.

Do alcohol portrayals in movies and commercials directly affect consumption?

New approaches to alcohol marketing research.

It's not just researchers who need a new agenda.

Alcohol marketing research agenda-let us look at how the industry maintains its hegemony.

Advertising research-calls for an even more ambitious agenda?

Commentary on Phillips et al. (2011): Alcohol and SIDS - a cause-effect association?

Commentary on Kraft et al. (2011): Treatment of neonatal abstinence syndrome - morphine, buprenorphine and beyond.

Commentary on Shand et al. (2011): Opioid use disorder as a condition of graded severity, similar to other substance use disorders.

Commentary on Ross et al. (2011): Beyond cigarette taxes - the need for research on other cigarette pricing policies.

Commentary on Fidler et al. (2011): Identifying quitters who are at increased risk of relapse - where to from here?

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Leonard Goldberg (1911-2010) - occupant of the first university chair in alcohol research.

Believing in nicotine addiction: does it really make quitting more likely?

Does belief that one is addicted promote or deter attempts at abstinence?

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Alcohol marketing research: the need for a new agenda.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Meier, Petra S.
Description	Country affiliation: United kingdom Author Affiliation: Meier PS ( School of Health and Related Research, University of Sheffield, UK. p.meier@sheffield.ac.uk)
Abstract	AIMS: This paper aims to contribute to a rethink of marketing research priorities to address policy makers' evidence needs in relation to alcohol marketing. METHOD: Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing. FINDINGS: Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. These knowledge gaps impede the appraisal and evaluation of existing and new interventions, because without understanding the size and timing of expected effects, researchers may choose inadequate time-frames, samples or sample sizes. To date, research has tended to rely on simplified models of marketing and has focused disproportionately on youth populations. The effects of cumulative exposure across multiple marketing channels, targeting of messages at certain population groups and indirect effects of advertising on consumption remain unclear. CONCLUSION: It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts.
File Format	HTM / HTML
ISSN	09652140
Issue Number	3
Volume Number	106
e-ISSN	13600443
Journal	Addiction
Language	English
Publisher	Wiley-Blackwell
Publisher Date	2011-03-01
Publisher Place	Great Britain (UK)
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Decision Making Economics Cues Age Factors Psychology Humans Models, Psychological Commerce Male Alcoholic Beverages Alcohol Drinking Discipline Addiction Journal Article Marketing Young Adult Time Factors Female Trends Advertising As Topic Research Design Child Methods
Content Type	Text
Resource Type	Article
Subject	Psychiatry and Mental Health

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