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| Content Provider | Springer Nature Link |
|---|---|
| Author | Gerpott, Torsten J. Berg, Sabrina |
| Copyright Year | 2011 |
| Abstract | This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS analysis suggests that reported frequency of “on the move” information needs, perceived assessment of LBS in a customer’s social environment and extent of past use of other mobile data services have statistically as well as practically significant effects on adoption intentions for pull LBS. Data privacy risks and cost/bill size concerns are only weakly or not related to such intentions. |
| Starting Page | 279 |
| Ending Page | 287 |
| Page Count | 9 |
| File Format | |
| ISSN | 23637005 |
| Journal | Business & Information Systems Engineering |
| Volume Number | 3 |
| Issue Number | 5 |
| e-ISSN | 18670202 |
| Language | English |
| Publisher | SP Gabler Verlag |
| Publisher Date | 2011-09-06 |
| Publisher Place | Wiesbaden |
| Access Restriction | One Nation One Subscription (ONOS) |
| Subject Keyword | Adoption Consumer behavior Intention to use Location-based services Mobile communications services Partial Least Squares Computing Milieux Business/Management Science Science Economics/Management Science |
| Content Type | Text |
| Resource Type | Article |
| Subject | Information Systems |
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