NDLI: Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

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Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam

Content Provider	Scilit
Author	Cao, Tuan Khanh Dang, Phuong Linh Nguyen, Hien Anh
Copyright Year	2016
Description	Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers' perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.
ISSN	1918719X
e-ISSN	19187203
DOI	10.5539/ijms.v8n1p117
Journal	International Journal of Marketing Studies
Issue Number	1
Volume Number	8
Language	English
Publisher	Canadian Center of Science and Education
Publisher Date	2016-01-29
Access Restriction	Open
Subject Keyword	Information and Library Science Factors and Behavioral Mobile Payment Services Use Mobile
Content Type	Text
Resource Type	Article

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