NDLI: Place Marketing and Management: A Complex Adaptive Systems View. The Strategic Planning of the City of Avellino, Italy

Content Provider	Springer Nature Link
Author	Basile, Gianpaolo Dominici, Gandolfo Tani, Mario
Copyright Year	2016
Abstract	The objective of this work is to contribute to place management and marketing studies by looking at the territory, as a complex adaptive system aiming to reach a dynamic equilibrium—a steady state. According to this approach, the territorial system emerges as a result of its capacity, its social actors and governance, and the analysis, creation and maintenance of relationships—the dynamics—between the territory components, both tangible and intangible ones, and its many and varied stakeholders. These relational dynamics produce continuous and reciprocal adaptive behaviours among social actors who determine, influence, and adapt the vision of the territory. Through an interdisciplinary approach, we evaluate the recent literature on town planning and geography, aiming to bridge the gap in place management and marketing literature. We propose a framework based on systemic and complexity theory and propose a novel approach that supports decision makers in modelling the future scenario, taking choices regarding place management and place marketing.
Starting Page	469
Ending Page	484
Page Count	16
File Format	PDF
ISSN	1094429X
Journal	Systemic Practice and Action Research
Volume Number	29
Issue Number	5
e-ISSN	15739295
Language	English
Publisher	Springer US
Publisher Date	2016-03-02
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Place marketing Place management Complex adaptive systems Multiagents analysis Avellino city strategic planning Business and Management Methodology of the Social Sciences Organization Sociology
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Management of Technology and Innovation

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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