NDLI: A model of advertiser—portal contracts: Personalization strategies under privacy concerns

Content Provider	Springer Nature Link
Author	Chellappa, Ramnath K. Shivendu, Shivendu
Copyright Year	2006
Abstract	Online portals provide personalization for “free”since the information acquired from consumers' usage of these services is valuable for advertising and targeted marketing purposes. Consumers' usage of services is determined by the tradeoff between their marginal value for personalized services and the resulting information privacy concerns and is captured by their personalization for privacy (P4P) ratio. A portal's decision to offer personalized services is dependent upon its cost of offering the services and revenue due to advertisers' marginal value for information (MVI) acquired therein. Through three models, our paper examines the strategic interaction between a portal that determines the service level to be offered and advertisers who pay the portal for placing advertisements through which they acquire information. Our first model of an independent portal finds that while all profits are increasing in the advertiser's MVI, with increasing P4P ratio the advertiser's profits are increasing at a faster rate than the portal's profits. In our second model, we consider an information sharing regime between two advertisers and find that a high MVI advertiser has a distinct first-mover advantage in announcing the services rate for the entire market. Our final model considers a portal that has its own advertising capabilities and we find that while this case is superior to others in the high MVI advertiser's and portal's profits, the consumer welfare and overall social welfare is dependent on the relative valuations of the two advertisers.
Starting Page	7
Ending Page	19
Page Count	13
File Format	PDF
ISSN	1385951X
Journal	Information Technology and Management
Volume Number	7
Issue Number	1
e-ISSN	15737667
Language	English
Publisher	Kluwer Academic Publishers
Publisher Date	2006-01-01
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Electronic commerce Portals Personalization Privacy Advertising Game theory Computer Communication Networks Data Structures, Cryptology and Information Theory Business/Management Science Operations Research/Decision Theory Business Information Systems
Content Type	Text
Resource Type	Article
Subject	Business, Management and Accounting Information Systems Communication

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma

Electronic commerce

Privacy concern and online personalization: The moderating effects of information control and compensation

Context management for m-commerce applications: determinants, methodology and the role of marketing

A framework for designing the enterprise-wide e-commerce portal for evolving organizations

Privacy and e-commerce: a consumer-centric perspective

E-commerce: protecting purchaser privacy to enforce trust

From Contracts to E-Contracts: Modeling and Enactment

Coordinating randomized policies for increasing security of agent systems

A model of advertiser—portal contracts: Personalization strategies under privacy concerns

Similar Documents

Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma

Electronic commerce

Privacy concern and online personalization: The moderating effects of information control and compensation

Context management for m-commerce applications: determinants, methodology and the role of marketing

A framework for designing the enterprise-wide e-commerce portal for evolving organizations

Privacy and e-commerce: a consumer-centric perspective

E-commerce: protecting purchaser privacy to enforce trust

From Contracts to E-Contracts: Modeling and Enactment

Coordinating randomized policies for increasing security of agent systems

A model of advertiser—portal contracts: Personalization strategies under privacy concerns