NDLI: E-commerce: protecting purchaser privacy to enforce trust

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E-commerce: protecting purchaser privacy to enforce trust

Content Provider	Springer Nature Link
Author	Antoniou, Giannakis Batten, Lynn
Copyright Year	2011
Abstract	It has been well documented that lack of trust between commercial entities and purchasers can restrict the potential of e-commerce. This may be because the purchaser is required to provide personal information to the commercial entity, which may then be abused, or because the purchaser may be suspicious that after payment has been processed, the goods purchased will not arrive. The challenge for the researcher is to determine the e-commerce model which maximizes the trust a purchaser has when shopping online.In this paper, we focus on the personal information which must be revealed by the purchaser when purchasing online and we present the first comprehensive analysis of personal information distributed in an e-commerce setting from the point of view of the purchaser and his perception of trust in an online transaction. We introduce a measure of trust based on the information distributed to the parties in the transaction and isolate the instances which maximize trust for the purchaser relative to the personal information revealed. This leads us to the establishment of a theoretical framework on which to compare e-commerce protocols and to the development of four new models, all of which, as we demonstrate, are better in concrete ways than the traditional e-commerce model based on secure e-payment protocols. While the overall cost of implementation to the parties remains the same as in the traditional protocols, there is a slight overall decrease in cost to the seller but a slight increase in cost to the deliverer. However, the small additional costs to the deliverer are mitigated by the opportunity for new capabilities and business. Implementation of our work is likely to improve consumer trust and therefore lead to an increase in on-line commerce, especially in countries where privacy recognition is not strong.
Starting Page	421
Ending Page	456
Page Count	36
File Format	PDF
ISSN	13895753
Journal	Electronic Commerce Research
Volume Number	11
Issue Number	4
e-ISSN	15729362
Language	English
Publisher	Springer US
Publisher Date	2011-08-31
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Trust E-commerce C2B Privacy Business/Management Science Data Structures, Cryptology and Information Theory Operations Research/Decision Theory Business Information Systems Computer Communication Networks e-Commerce/e-business
Content Type	Text
Resource Type	Article
Subject	Economics, Econometrics and Finance Human-Computer Interaction

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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