NDLI: From positive and negative cognition perspectives to explore e-shoppers’ real purchase behavior: an application of tricomponent attitude model

Content Provider	Springer Nature Link
Author	Chih, Wen Hai Liou, Dah Kwei Hsu, Li Chun
Copyright Year	2014
Abstract	This study developed a research model based on the tricomponent attitude model and explored factors influencing e-shoppers’ real purchase behaviors. This study showed that these determinants could be divided into positive and negative approaches. The research sample consisted of 385 valid respondents who are experienced users on Books.com.tw. This research study adopted the structural equation modeling to test the proposed model and the alternative models. The proposed model showed a good fit. In the proposed model, we found that both perceived risk and perceived value indirectly influence affective trust via cognitive trust. Both cognitive trust and affective trust enhance two commitment outcomes (calculative commitment and affective commitment). In addition, affective trust mediates the relationship between cognitive trust and affective commitment, and affective commitment mediates the relationship between affective trust and behavioral intention. Besides, satisfaction is the mediator between trust and commitment. In the moderating effect, we find satisfaction also moderates both the effects of cognitive trust on calculative commitment and the affective trust on affective commitment. This study also provides conclusions and practical implications to marketers.
Starting Page	495
Ending Page	526
Page Count	32
File Format	PDF
ISSN	16179846
Journal	Information Systems and e-Business Management
Volume Number	13
Issue Number	3
e-ISSN	16179854
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2014-05-31
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Internet bookstore Tricomponent attitude model Commitment-trust theory Relationship quality Behavioral intention IT in Business Information Systems Applications (incl. Internet) Management/Business for Professionals
Content Type	Text
Resource Type	Article
Subject	Information Systems

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

IT for future e-business management

The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators

An investigation of the effect of online consumer trust on expectation, satisfaction, and post-expectation

Enterprise web services-enabled translation framework

Impacts of employee participation and trust on e-business readiness, benefits, and satisfaction

EBTAM: technology acceptance in e-Business environments

Performance of e-invoicing in Spanish firms

The effects of internet shoppers' trust on their purchasing intention in China

Understanding multi-channel research shoppers: an analysis of Internet and physical channels

From positive and negative cognition perspectives to explore e-shoppers’ real purchase behavior: an application of tricomponent attitude model

Similar Documents

IT for future e-business management

The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators

An investigation of the effect of online consumer trust on expectation, satisfaction, and post-expectation

Enterprise web services-enabled translation framework

Impacts of employee participation and trust on e-business readiness, benefits, and satisfaction

EBTAM: technology acceptance in e-Business environments

Performance of e-invoicing in Spanish firms

The effects of internet shoppers' trust on their purchasing intention in China

Understanding multi-channel research shoppers: an analysis of Internet and physical channels

From positive and negative cognition perspectives to explore e-shoppers’ real purchase behavior: an application of tricomponent attitude model