NDLI: Influence of intrinsic factors and extrinsic product information on acceptability for Mulnaengmyeon (Korean traditional cold noodle) broth

Content Provider	Springer Nature Link
Author	Kim, Jin Young Lee, Soh Min Kim, Ji Yoon Kim, Kwang Ok
Copyright Year	2015
Abstract	Despite expansion of the mulnaengmyeon market in Korea, there have been no studies about consumer attitudes toward mulnaengmyeon. This study was conducted to investigate influences of intrinsic and extrinsic factors on consumer acceptability for mulnaengmyeon broths and to examine differences in use of information between consumers of different ages. Sensory characteristics of mulnaengmyeon broths were examined using descriptive analysis by trained panels. Old and young consumers were separately recruited for consumer test. Each consumer participated in acceptability evaluation for mulnaengmyeon either in blind or informed conditions. In informed condition, product package was provided along with the corresponding mulnaengmyeon sample. Overall, consumer acceptability for mulnaengmyeon broth was observed to be primarily influenced by sensory characteristics, but it was further adjusted by the influence of brand awareness. Mulnaengmyeon acceptability was little affected by price and package. Difference in use of intrinsic and extrinsic information depending on consumers’ age was not observed well in this study.
Starting Page	1317
Ending Page	1326
Page Count	10
File Format	PDF
ISSN	12267708
Journal	Food Science and Biotechnology
Volume Number	24
Issue Number	4
e-ISSN	20926456
Language	English
Publisher	The Korean Society of Food Science and Technology
Publisher Date	2015-08-31
Publisher Place	Seoul
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	mulnaengmyeon (Korean traditional cold noodle) intrinsic factor extrinsic product information consumer acceptability age difference Food Science Nutrition
Content Type	Text
Resource Type	Article
Subject	Applied Microbiology and Biotechnology Food Science Biotechnology

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