NDLI: Midiametria: Análise do desempenho de uma organização na mídia com metodologias e softwares bibliométricos

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Midiametria: Análise do desempenho de uma organização na mídia com metodologias e softwares bibliométricos

Content Provider	Semantic Scholar
Author	Penteado, Roberto Gomes, Ubiraci Vilches, Henrique Cipriano, Robinson Júnior, Wilson Corrêa Da Fonseca Quoniam, Luc Boutin, Eric Riccio, Edson Luiz
Copyright Year	2007
Abstract	Este trabalho e um exercicio de uniao entre os campos da Ciencia da Informacao e da Ciencia da Comunicacao. Uma bem fundamentada e robusta metodologia de analise bibliometrica e utlizada para analisar os Meios de Comunicacao de Massa, gerar tendencias e determinar as preferencias dos diversos veiculos, fazer estudos prospectivos sobre a evolucao historica de um tema, um produto, um politico ou uma empresa na midia e retirar conclusoes para aperfeicoar um relacionamento, criar lacos mais profundos e relacoes melhores e mais produtivas do sujeito de pesquisa com a midia. A funcao de Clipping, de acompanhar o que sai na imprensa, esta presente em organizacoes nos cinco continentes. A criacao e a alimentacao da Base de Dados de Clipping e o diferencial apresentado por este trabalho. O estudo do jornalismo e de sua pratica hoje no mundo, as relacoes publicas e a comunicacao empresarial tem em maos ferramentas e metodologias que permitem um salto de qualidade e de produtividade nas analises de midia realizadas ate agora. Palavras-Chave: Analise de Clipping, Midiametria, Analise da Midia, Mineracao de Textos. Abstract This work is an exercise of union between the sciences of information and of communication. A robust methodology and tools of bibliometric analysis are used to monitor organization communication processes, to evaluate communication campaigns and the production of press releases to the editor's preferences. This would not be possible without the acquisition of intelligence on the media to determinate its trends through the analysis of its production, the themes preferred by each vehicle and the behavior of their editors. The function of clipping, following what the Press is publishing is present in organizations of the five continents, the integration of the function of analysis by the creation of the Clipping database is the differential presented by this work. Similar bases, make possible to carry out prospective studies on the historical evolution of a topic, a product, a politician or a company in the media and to facilitate activities of monitoring the environment, competitors or a whole sector of the economy. Keywords: Clipping Analysis, Mediametry, Midia Analysis, Text Mining.
Starting Page	92
Ending Page	111
Page Count	20
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://bdigital.ufp.pt/bitstream/10284/597/1/135-149FCHS2006-14.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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