NDLI: Seiring berjalannya waktu, makna membelanjakan sebagian besar uang mereka

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Seiring berjalannya waktu, makna membelanjakan sebagian besar uang mereka

Content Provider	Semantic Scholar
Author	Wanita, Cantik Pada Wanita, Adalah Menunjang, Yang Untuk Diri, Penampilan Tinggi, Seperti Bertubuh Putih, Berkulit Sepatu, Berwajah Loviana, Isella Wirawan, Yapsir Gandhi Dewi, Wanadya A. K.
Copyright Year	2016
Abstract	PSIKOLOGIKA VOLUME 17 NOMOR 1 TAHUN 2012 Seiring berjalannya waktu, makna membelanjakan sebagian besar uang mereka cantik pada wanita adalah wanita yang untuk menunjang penampilan diri, seperti bertubuh tinggi, berkulit putih, berwajah sepatu, pakaian, kosmetik, dan asesoris. bersih, berambut hitam, dan masih banyak Pangsa pasar yang potensial lagi. Hal ini membuat wanita sangat menyebabkan muncul dan bersaingnya memperhatikan penampilan diri. Sebagian perusahaan-perusahaan penghasil kosmetik wanita menganggap bahwa kosmetik berskala besar maupun kecil untuk merupakan kebutuhan yang wajib dimiliki, meningkatkan minat beli konsumen. Minat khususnya bagi mahasiswi. Mahasiswi adalah rasa tertarik individu yang adalah golongan wanita yang berada pada menimbulkan perhatian atau berusaha tingkat perkembangan yang telah mencapai mendapatkan obyek yang mempunyai nilai remaja akhir dan dewasa awal sehingga pada potensial bagi dirinya (Engel, Blackwell, & jenjang ini kebutuhan mahasiswi telah cukup Miniard, 1995). Hastuti (Antini, 2003) kompleks. Cakrawala interaksi sosial dan menyatakan minat beli merupakan suatu pergaulan mereka telah cukup luas, sehingga bentuk gejala psikologis yang akan mahasiswi telah mulai memperhatikan mewarnai perilaku konsumen untuk menuju penampilannya. Menurut Reynold, Scott dan perilaku Warshaw (Lina & Rosyid, 1997), wanita pembelian. Upaya menghadapi persaingan di dunia industri tersebut Abstract This study was aimed to examine the correlation between perception towards celebrity endorsers in cosmetic advertisements with the interest in purchasing of a university student. The hypothesis proposed in this research was that there was a positive correlation between perception towards celebrity endorsers in cosmetic advertisements with the interest in purchasing of a university student. Subjects used in this study were 90 female students of Psychology Faculty, Islamic University of Indonesia. The ages of the Subject are between 18-21 years old. The data collection used two types of scale, namely the scale of perception towards celebrity endorsers in cosmetic advertisements and the scale of purchasing interest. Scale of perception towards celebrity endorsers in cosmetic advertisements was developed by the researcher based on aspects to the celebrity endorsers perception presented by Belch and Belch (1995), which included the aspects of credibility, attractiveness, and power. The scale of purchasing interest was developed by the researcher based on aspects of purchasing interest presented by Krech & Crutchfield, (Prasitejo, 2005), which included affective (interest), cognitive (belief), and conative (decision). The results of testing the relationship between perception towards celebrity endorsers in cosmetic advertisements with interest in purchasing showd that the perception towards celebrity endorsers in cosmetic advertisements associated with level interest in purchasing {(r = 0.607 with p=0.000 (p<0.01)} therefore the hypothesis was accepted). The contribution of perceptions to the celebrity endorser on cosmetics advertisement to the interest in purchasing was 36.9%.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://journal.uii.ac.id/Psikologika/article/download/4142/3691
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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