NDLI: Tujuan Penelitian ini adalah untuk mengetahui pengaruh inovasi produk dan jenis kelompok referensi secara parsial maupun simultan terhadap minat beli smartphone apple iPhone pada mahasiswa politeknik negeri malang. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan teknik pengumpulan

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Tujuan Penelitian ini adalah untuk mengetahui pengaruh inovasi produk dan jenis kelompok referensi secara parsial maupun simultan terhadap minat beli smartphone apple iPhone pada mahasiswa politeknik negeri malang. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan teknik pengumpulan

Content Provider	Semantic Scholar
Author	Niaga, Administrasi Malang, Politeknik Negeri
Copyright Year	2019
Abstract	The purpose of this study was to determine the effect of product innovation and types of reference groups partially or simultaneously on the interest in buying iPhone apple smartphones in students of the poor state polytechnic. This research was quantitive research, and use questionnaire for data collection, The sampling technique was nonprobability sampling. Using slovin formula, researcher got 72 respondents and determined 95 respondents to minimize the errors of the questionnaire. The analysis used is multiple linear regression analysis and hypothesis testing. The results of multiple linear regression analysis and hypothesis testing are known that Product Innovation and Types of Reference Groups simultaneously had a positive and significant effect on Buying Interests. In addiction Adjusted R2 of 40.8%.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://jab.polinema.ac.id/index.php/jab/article/download/314/pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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