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Issues in the Globalization of Electronic Commerce
| Content Provider | Semantic Scholar |
|---|---|
| Author | Brandon, D. M. |
| Copyright Year | 2003 |
| Abstract | This chapter presents globalization aspects of electronic commerce, describes the key issues in each area, and then analyzes approaches that could be Used to address these issues. "Globalization" is the marketing and selling of a product outside a company’s home country, and the most effective way to do that on the Internet is via localization of Web content. ‘Localization’ is the process and product of customizing Web content so that it is most understandable and usable to a person residing in a particular locale. That process involves several aspects including: Language, Culture, Laws/Regulations, Payment/Currency, Dates/ Units, and Logistics. In each of these areas there are a number of both business and technical issues that are illustrated and analyzed in this chapter. INTRODUCTION This chapter presents globalization aspects of electronic commerce. According to Computerworld: “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home territory (Brandon, 2001). The objectives of this chapter are to identify and describe the key issues in the globalization of electronic commerce and to present architectural and other solutions available. BACKGROUND “Ever since the end of the Cold War, the world has been rushing toward ever-higher levels of national convergence, with capital markets, business regulation, trade policies, and the like becoming similar (Moschella, 1999). The value of cross-border mergers grew sixfold from 1991 to 1998 from U.S. $85 billion to $558 billion. The world has not witnessed such a dramatic change in business since the Industrial Revolution (Korper, 2000). More than 95% This chapter appears in the book, Architectural Issues of Web-Enabled Electronic Business, edited by Shi Nan Si and V.K. Murthy. Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. 701 E. Chocolate Avenue, Hershey PA 17033-1240, USA Tel: 717/533-8845; Fax 717/533-8661; URL-http://www.idea-group.com ITB8690 IDEA GROUP PUBLISHING |
| Starting Page | 1 |
| Ending Page | 22 |
| Page Count | 22 |
| File Format | PDF HTM / HTML |
| DOI | 10.4018/978-1-59140-049-3.ch001 |
| Alternate Webpage(s) | http://www.igi-global.com/viewtitlesample.aspx?id=5188&ptid=77&t=issues+in+the+globalization+of+electronic+commerce |
| Alternate Webpage(s) | https://doi.org/10.4018/978-1-59140-049-3.ch001 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
