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Corporate Social Responsibilities and Brand Trust of Betagro in Khon Kaen
| Content Provider | Semantic Scholar |
|---|---|
| Copyright Year | 2015 |
| Abstract | The study aims to investigate the corporate social responsibilities (CSR) of Betagro in Khon Kaen and their relationship to brand trust. The data was collected by questionnaires from 400 samples. Then data was analyzed by using Structural Equation Modeling (SEM). The results of the study revealed that corporate social responsibilities have positive relationship to brand trust, including creditability, benevolence and integrity. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://mba.kku.ac.th/ncbmi/proceeding/2015/national/files/666.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |