NDLI: Gestão Estratégica Da Inovação Na Indústria Automobilística: Um Estudo De Caso Strategic Management Innovation in the Automotive Industry: a Case Study

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Gestão Estratégica Da Inovação Na Indústria Automobilística: Um Estudo De Caso Strategic Management Innovation in the Automotive Industry: a Case Study

Content Provider	Semantic Scholar
Author	Gonzaga, Luiz Cristina, Priscilla Ribeiro, Cabral
Copyright Year	2015
Abstract	In the automotive industry the innovation has been taking the same pattern through the use of new technologies, thus adding value and garnering customer satisfaction. The strategic management of innovation starts with data gathering, analysis and the implementation of strategic management. In dealing with innovation, companies will present their technological strategies according to their history, technical and scientific expertise, among other resources. This paper aims at describing how the strategic management of innovation has been applied in the Brazilian automotive industry, more specifically in a company operating in the materials engineering, engine and transmission sectors. In order to write this paper we first conducted an exploratory bibliographical research, then carried out a qualitatively-oriented field research by adopting a case-study methodology. Data collection was carried out through a questionnaire designed so as to allow the convergence of theoretical issues and the empirical data gathered. Analysis lead to the conclusion that the focus on company management allows more freedom in creative processes, which contributes to individual and regional competencies, leading to innovative products and the continuous improvement of existing processes.
File Format	PDF HTM / HTML
DOI	10.7177/sg.2015.V10.N1.A1
Alternate Webpage(s)	http://www.revistasg.uff.br/index.php/sg/article/viewFile/V10N1A1/SGV10N1A1
Alternate Webpage(s)	https://doi.org/10.7177/sg.2015.V10.N1.A1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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