NDLI: İki̇ Farkli Kola Markasi Terci̇h Eden Üni̇versi̇te Öğrenci̇leri̇ni̇ Ayiran Özelli̇kleri̇n Beli̇rlenmesi̇ne Yöneli̇k Bi̇r Araştirma

Please wait, while we are loading the content...

İki̇ Farkli Kola Markasi Terci̇h Eden Üni̇versi̇te Öğrenci̇leri̇ni̇ Ayiran Özelli̇kleri̇n Beli̇rlenmesi̇ne Yöneli̇k Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Torlak, Ömer Özmen, Müjdat
Copyright Year	2006
Abstract	Ozet: Marka aliverislerde onemli ve ayirt edici bir unsurdur. Pek cok tuketici urun tercihinde markayi on plana almaktadir. Bu nedenle, marka degerini artirma amacli pazarlama cabalari on plana cikmaktadir. Bugun pazarda markasi ile aranan cok sayida urun bulunmaktadir. Son yillarda cok sayidaki marka arasinda tercih edilen marka olmak ise kolay olmamaktadir. Bu calismanin amaci, Coca Cola ve Cola Turka kola markalarinin universite ogrencileri tarafindan tercih edilme nedenlerini ortaya cikarmaktir. Calismada ayrica, iki farkli kola markasini tercih eden ogrencileri birbirinden ayiran kimlik tanimlamalari olup olmadigina da bakilmistir. Arastirma sonuclari, iki farkli kola markasini tercih etme nedenleri ile kimlik tanimlamalarinin farklilastigini gostermektedir. Anahtar Kelimeler : Kola markasi, Marka tercihi, Kimlik tanimlamasi Abstract: Brand is an important and distinguishable component on shopping. Many consumers have concentreted on brand at product preferences. For this reason, marketing activities which are realised in order to increase brand value become significant. Today, there are many products demanded by their brand names in the marketplace. Recently, it is not easy to be the preferable one among many brands proliferated. The aim of this study is to prove reasons of Coca Cola and Cola Turka brands preferences of the university students. Besides, it is examined that whether there are any identities maket he students differentiated who prefere two different cola brands, or not. Results indicate that reasons of two different cola brand preferences and identity definitions of students are differentiated. Keywords : Cola brand, Brand preference, Identity definition
Starting Page	359
Ending Page	371
Page Count	13
File Format	PDF HTM / HTML
DOI	10.16951/iibd.63653
Volume Number	20
Alternate Webpage(s)	https://dergipark.org.tr/download/article-file/30122
Alternate Webpage(s)	https://doi.org/10.16951/iibd.63653
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in