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How did they do it? A phenomenological study of successful women entrepreneurs in Salt Lake City
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mackin, Ann Marie |
| Copyright Year | 2014 |
| Abstract | Salt Lake City, Utah, is recognized as the most ent repreneurially oriented city in the United States, fostering and nurturing small businesses ow ners to achieve success. Women in Salt Lake City start more businesses than do men, yet women s truggle to survive. This study first presents nine successful Salt Lake City women entrepreneurs and how they got started in and grew their unique business and sustained them for extended per iods. The participants were profiled as to the motivations and circumstances that led them to begin their businesses. Second, the strategies they employed to overcome challenges and obstacles they faced in the growth phase of their businesses are presented. Finally, the researcher presents information on how these nine women entrepreneurs sustained their businesses for many y ears. This qualitative, phenomenological exploration of w men entrepreneurs utilized two data collection methods: personal interviews and observa tions of their business operations. The nine women participants were purposefully selected to re present a cross-section of industries in an effort to provide rich, stratified data. The quest ions were designed and validated to elicit candid, authentic recollections of their lived experiences as entrepreneurs. One-on-one, personal interviews were conducted at each participant’s pla ce of business to capture the essence of the businesses and provide context of the nature of the enterprise. This study resulted in four conclusions. First, t he circumstances and motivations for these Salt Lake City entrepreneurs mirrored the int entions of similar populations; importantly, these women expertly juggled their family considera tions with the demands of their businesses. Second, this group experienced little gender bias. Notably, they relied on their personal expertise, management backgrounds, and personal fin ancial resources to make their firms a success. Third, this group did not rely on outside mentors, advisors, or counselors to propel their |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://digitalcommons.pepperdine.edu/cgi/viewcontent.cgi?article=1509&context=etd |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
