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Análisis estratégico de la Empresa “Bodegas Riojanas S.A.” = Strategyc analysis of the Company “Bodegas Riojanas S.A.”
| Content Provider | Semantic Scholar |
|---|---|
| Author | Calahorra, Víctor Antón |
| Copyright Year | 2013 |
| Abstract | This project is an analysis of the business enterprise winery Bodegas Riojanas SA, a company with years of tradition and is based in the village of Cenicero (La Rioja). The business purpose of this analysis is to try to carry out further related diversification strategy is going to be the creation of a catering business with the name of the winery and the firm intention to distribute and improve the brand image of the wines the winery in question. It is necessary to conduct a first comprehensive analysis of the company to subsequently establish the strategy effectively. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://buleria.unileon.es/xmlui/bitstream/handle/10612/2906/71290781G_GADE_septiembre13.pdf?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |