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Plan de negocios para implementar una nueva línea de negocio de venta de equipos de laboratorio dentro de la estructura actual de la empresa Centrocesal Cía.Ltda
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ocampo, Castro René, Arturo |
| Copyright Year | 2019 |
| Abstract | CENTROCESAL Cia. Ldta., is a company that has been in the market for more than twelve years, offering the service of analysis of Microbiological, Chemical laboratory in several matrices, and as part of its continuous growth and innovation, seeks to diversify its operations incorporating the sale of equipment as a new line of business. The objective of this paperwork is to analyze sales and marketing strategies, as well as the financial aspects that allow to have a guide to reach successfully to meet the objective of diversifying its operations with the implementation of the sale of equipment used in the various analytical processes within the chemical analysis laboratories of the country. Incorporating into the company the import activity of new equipment with innovative technologies, it is heading towards one of the main objectives of the company that is to offer its clients, in the area of laboratory services, the sale of equipment, with the Purpose of improving the analytical process, allowing to obtain better results, with instruments of high quality and updated technology. The Financial Analysis determines that the implementation of the sales line of equipment within the current structure of the company would improve its profitability, which will also allow to diversify its portfolio to other segments within the market of analysis of Labs, bringing new revenues to the company. The investment to be made is USD $80 000.00, in addition to improving its operational capacity within the area of laboratory services, will allow direct demonstrations with prospective buyers of the equipment. The Project analyzed has a TIR of 47% with VAN of USD $178 000.00, which demonstrates the financial viability of the project of the incorporation of the new line of business. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dspace.udla.edu.ec/bitstream/33000/11061/1/UDLA-EC-TMAEF-2019-07.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
