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Chapter, 2 Review of Literature 2.1 Impoitance of Sejryice Quality
| Content Provider | Semantic Scholar |
|---|---|
| Copyright Year | 2015 |
| Abstract | For the first time in the last five decades, quality has become the key slogan in Indian organizations as they strive for a competitive advantage in an atmosphere characterized by liberalization, globalization and knowledgeable customers. After almost a decade of liberalization, the Indian economy is exhibiting a fer greater openness and less rigidity tha,n ever before. An over-abimdance of choices beckons the Indian customers today, The post-liberalized society is witnessing unprecedented competition among different orgtmizations in India. Thanks to economic reforms and competition, organizations are undergoing a paradigm shift from an inward-production-led philosophy to an outwardcustoraer-focused approach. Though this shift is in its infancy in India, when compared to other developed economies, it has neveitheless given the impetus to the concept of TQM (Vancheswar and Pumima, 1999). |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://shodhganga.inflibnet.ac.in/bitstream/10603/46435/7/07_chapter%202.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
