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Relationship between Perception of Parents and Compulsive Buying Behaviour among Emerging Adults
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jaypaul, Alwina Mary |
| Copyright Year | 2019 |
| Abstract | Bengaluru‟s retail sector is witnessing an explosive growth thus making a boom in the city‟s growing affluence. Over the last 10 years Bangalore‟s population has increased around 30 per cent; it is ranked the seventh most affluent city in India thus leading to Compulsive Buying Behaviour (Senthil, 2009). According to ICD-10 and DSM-IV, compulsive buying is defined as "not otherwise unspecified impulse control disorder, an uncontrollable urge to shop and spend." Borrowing from Vygotsky‟s sociocultural theory (1987) and Erick‟s psychosocial stages (1950) the hypothesis for the study was framed that perception of parents and compulsive buying are not significantly correlated. A quantitative study was conducted in order investigate the hypothesis. A sample of 117 emerging adults aged between 18 and 25 were selected for the study. Using Independent sample t test and Pearson correlation, the results stated that there were no difference among perception of parents and compulsive buying behaviour among emerging adults. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.pragatipublication.com/assets/uploads/doc/3bfe2-834-840.16938.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
