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Compulsive buying behaviour in Indian Consumers and its impact on credit default-An emerging paradigm
| Content Provider | Semantic Scholar |
|---|---|
| Author | Alex, Joji Raveendran, P. T. |
| Copyright Year | 2007 |
| Abstract | A major area of concern in marketer-consumer relation is the growing influence and utilization of the credit market, an outcome of compulsive buying, which has negatively affected the consumers, leading them to unmanageable debt levels. A study to find whether there is any association of the following variables on compulsive buying viz, big five Personality traits, materialism, demographics and credit card usuage. The research design is a conclusive design which is single cross sectional descriptive in nature. The primary data was collected using non probability sampling technique. A quota sample of 120 credit card holders (using credit card/s above one year) was chosen. The respondents in aggregate 'neither agree nor disagree' to materialism and have 'rarely' compulsive buying. The respondents 'moderately agree' that they are high enhanced credit card spenders, but at the same time they 'rarely' indicate compulsive buying, which is a positive outcome. They 'disagree' to high credit card financing behaviour, which again exposes to the fact that they 'spent and finance their spending' cautiously, keeping track of mental account as a self control device against environmental factors, like retailing environment, availability of credit and so. Emotional stable extroverts tend to have a steady spending behaviour and external influences do not impact much, is true in this study. Twelve percent of respondents have 'high credit default probability', with a score between 5 to 10 on the scale. The emergence of relationship in some cases is as supported by literature from previous studies at the same time poses a challenge before the researcher to take up complicated models (like structural equation modeling) to possibly explore a new direction to the nature of relationships. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dspace.iimk.ac.in/bitstream/handle/2259/596/512-523.pdf;jsessionid=6D30D66C8654FC402241EA1F2341AD5C?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
