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Twitter Bites and Romney : Examining the Rhetorical Situation of the 2012 Presidential Election in 140 Characters
| Content Provider | Semantic Scholar |
|---|---|
| Author | Johnson, Janet H. |
| Copyright Year | 2012 |
| Abstract | In 2008, Barack Obama revolutionized the digital campaign with Twitter and blogs. Now, in 2012, Twitter is a powerful venue for politicians, and Republican candidate Mitt Romney has used Twitter in an effort to disseminate effective messages to voters. For this study, I analyzed Romney’s tweets. From February 1 to May 31, 2012, his tweets build his credibility (ethos), express his reasoning (logos), and seek to emotionally connect with the audience (pathos), all by adapting to the rhetorical situation. Campaigns can examine and strengthen tweets to build a stronger connection with voters by communicating with them directly. Using Twitter bites rather than sound bites chosen by the media middleman allows politicians to give their readers a firsthand experience that other media cannot accomplish. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://contemporaryrhetoric.com/wp-content/uploads/2017/01/johnson5_1.pdf |
| Alternate Webpage(s) | https://nemvat.com/09030320.pdf |
| Alternate Webpage(s) | http://contemporaryrhetoric.com/articles/johnson5_1.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
