NDLI: One-Sided Conversations: The 2012 Presidential Election on Twitter

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One-Sided Conversations: The 2012 Presidential Election on Twitter

Content Provider	ACM Digital Library
Author	Goggins, Sean P. Mascaro, Christopher Agosto, Denise
Abstract	Technology has been promoted as a way to facilitate interactions across disparate groups of people. Political discourse has been historically constrained by geographic proximity of participants. The introduction of the Internet and specifically social media has altered these geographic constraints and political discourse is now one of the most prevalent activities in social media. As more individuals begin to use technology for political activity, understanding how the technology is used becomes increasingly important. Previous research exploring political discourse on social media has focused on one discrete event or a narrow time period. This narrow focus limits the understanding of the complex election environment. This study takes a longitudinal approach to examine the use of conversational syntactical features in Twitter derived from a 53 million Twitter message corpus collected during the 2012 Presidential Election (August 20, 2012 -- November 13, 2012). This study identifies that, although candidates and media are the most talked about and talked to, these interactions elicit no response. The lack of response is counter to many of the perceived benefits of social media. These findings have implications for understanding how the public uses social media to engage with political candidates and the possibilities for how technology could be altered to better facilitate these interactions.
Starting Page	112
Ending Page	121
Page Count	10
File Format	PDF
ISBN	9781450343398
DOI	10.1145/2912160.2912185
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2016-06-08
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Technology Social media Deliberative discourse Twitter Politics
Content Type	Text
Resource Type	Article

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