NDLI: Pelayanan adalah suatu kegiatan yang dilakukan untuk kepentingan orang lain dan bukan sekedar bermaksud untuk melayani namun merupakan upaya untuk membangun suatu kerjasama jangka panjang dengan prinsip saling menguntungkan. Pelayanan yang baik adalah dapat mengerti keinginan pelanggan dan senantias

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Pelayanan adalah suatu kegiatan yang dilakukan untuk kepentingan orang lain dan bukan sekedar bermaksud untuk melayani namun merupakan upaya untuk membangun suatu kerjasama jangka panjang dengan prinsip saling menguntungkan. Pelayanan yang baik adalah dapat mengerti keinginan pelanggan dan senantias

Content Provider	Semantic Scholar
Author	Gultom, Robinhot Nadapdap, Kristanty Natalia Marina Sihite, Mislan
Copyright Year	2019
Abstract	This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. The population of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://jurnal.stieww.ac.id/index.php/jrm/article/download/334/264
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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