NDLI: Artirilmiş Gerçekli̇k Uygulamalarinin Desti̇nasyon Pazarlamasinda İncelenmesi̇: Seyahat Acentalari İle İlgi̇li̇ Bi̇r Araştirma

Please wait, while we are loading the content...

Artirilmiş Gerçekli̇k Uygulamalarinin Desti̇nasyon Pazarlamasinda İncelenmesi̇: Seyahat Acentalari İle İlgi̇li̇ Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Özbek, Özlem
Copyright Year	2018
Abstract	The aim of this research to examine the attitudes of travel agency employees’ towards the use of augmented reality technology in destination marketing services. The attitudes of agency personnel were measured with “Technology Acceptance Model”. In accordance with the aim and hypotheses of the study, correlational design as one of the descriptive methods was adopted and the relationship between related variables was investigated by primary data. To validate the explanatory power of the items in the scale and scale data on measuring the variables, confirmatory factor analysis (CFA) was used. For items found low by CFA, exploratory factor analysis (EFA) was applied. Path analysis was adopted to analyze the tendency towards the use of augmented reality. In conclusion, adaptive values of the measured model were found to have been significant in general, albeit not all projected correlations were significant. The uncorrelated variable was removed, the model was reanalyzed and these findings were interpreted. For further research with augmented reality, different variables were recommended.
Starting Page	1033
Ending Page	1047
Page Count	15
File Format	PDF HTM / HTML
DOI	10.17719/jisr.2018.2714
Volume Number	11
Alternate Webpage(s)	http://www.sosyalarastirmalar.com/cilt11/sayi59_pdf/6iksisat_kamu_isletme_turizm/ozbek_ozlem_cagatayunusan.pdf
Alternate Webpage(s)	https://doi.org/10.17719/jisr.2018.2714
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in