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Integración departamental y éxito de la innovación: la relación entre I+D/Marketing y la generación de productos en las empresas españolas de alta tecnología
| Content Provider | Semantic Scholar |
|---|---|
| Author | Correa, Juan Alberto Aragón López, Enrique A. Pozo, Eulogio Cordón |
| Copyright Year | 2006 |
| Abstract | Literature about product innovation recognizes the importance of integration between R&D and Marketing departments for the success of the new products developed by high-technology firms. This work presents a model that considers the effect of various integration mechanisms on the level of integration achieved among the depart- ments mentioned, along with the impact of the integration level on the level of success for new product programs in Spanish high-technology companies. The model is validated using responses of 104 executives. Conclusions have been obtained according to the effectiveness of the different mechanisms of integration considered in the study. Al- so, the degree of integration impact reached on new product program success of the sample firms is studied |
| Starting Page | 151 |
| Ending Page | 172 |
| Page Count | 22 |
| File Format | PDF HTM / HTML |
| Volume Number | 15 |
| Alternate Webpage(s) | https://redaedem.org/articulos/123680347800.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
