Loading...
Please wait, while we are loading the content...
Similar Documents
Planned versus unplanned grocery shopping behaviour: an empirical study
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bourlakis, Michael Mamalis, Spyridon Sangster, J. |
| Copyright Year | 2005 |
| Abstract | This study is being carried out in order to identify what affects unplanned behaviour, which accounts for a significant amount of supermarket purchases. This should have a significant affect on the way products are marketed given that most purchasing decisions would appear to be made in the store itself. The empirical work combined qualitative and quantitative methods and the results found that consumers paid emphasis to specific attributes that, in turn, influence their purchasing behaviour, either planned or unplanned. The above will support retail managers during the development of store strategies with the ultimate aim to influence consumer behaviour towards increased product purchasing. |
| Starting Page | 1 |
| Ending Page | 6 |
| Page Count | 6 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.wseas.us/e-library/conferences/2005corfu/c3/papers/498-501.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
