Please wait, while we are loading the content...
Please wait, while we are loading the content...
| Content Provider | ACM Digital Library |
|---|---|
| Author | Nair, Vidyalakshmi Sharma, Pooja Jyotishi, Amalendu |
| Abstract | India has a large and growing population using internet services for various needs. In the early stage of development IRCTC has created a huge mass of Indian population dependent on internet for online booking of railway ticket. In recent times, there has been manifold increase in exposure and usage of internet to connect Customers to online buying portal for buying various other things. Although the online market in India is at early stage it is expected to grow fast. Due to technology advancement, access to internet, increase in exposure and income, shopping via internet has been showing signs of growth. These technological advancement lead to better lives and have provided a platform to shop grocery items online. Looking at this niche segment and potential of upcoming vibrant market, it would be interesting to understand Customer perception on such services. This trend requires different insight to understand and analyze how online shopping is considerably different from store-based shopping. Marketers have huge opportunity to explore this field as Customers are buying & spending more time online as compare to old times. Today, online shoppers have high expectation as they have from any other store -- based retailers. To grab this opportunity retailers are using various strategies to attract Customers to shop online. This paper seeks to understand the patterns of online grocery shopping in India; and explores the factors & trends influencing the online grocery shopping. Our research study focuses to identify various patterns of buying grocery online and factors affecting the process of buying. Worldwide there are studies conducted on online grocery shopping, however we found that very limited studies are highlighting on Indian online grocery market. Therefore our study would help exploring this new dimension of online grocery shopping. |
| Starting Page | 1 |
| Ending Page | 5 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781450329088 |
| DOI | 10.1145/2660859.2660939 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2014-10-10 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Customer behaviour Grocery Logistic regression India Online shopping |
| Content Type | Text |
| Resource Type | Article |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
Learn more about this project from here.
NDLI is a conglomeration of freely available or institutionally contributed or donated or publisher managed contents. Almost all these contents are hosted and accessed from respective sources. The responsibility for authenticity, relevance, completeness, accuracy, reliability and suitability of these contents rests with the respective organization and NDLI has no responsibility or liability for these. Every effort is made to keep the NDLI portal up and running smoothly unless there are some unavoidable technical issues.
Ministry of Education, through its National Mission on Education through Information and Communication Technology (NMEICT), has sponsored and funded the National Digital Library of India (NDLI) project.
| Sl. | Authority | Responsibilities | Communication Details |
|---|---|---|---|
| 1 | Ministry of Education (GoI), Department of Higher Education |
Sanctioning Authority | https://www.education.gov.in/ict-initiatives |
| 2 | Indian Institute of Technology Kharagpur | Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project | https://www.iitkgp.ac.in |
| 3 | National Digital Library of India Office, Indian Institute of Technology Kharagpur | The administrative and infrastructural headquarters of the project | Dr. B. Sutradhar bsutra@ndl.gov.in |
| 4 | Project PI / Joint PI | Principal Investigator and Joint Principal Investigators of the project |
Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon |
| 5 | Website/Portal (Helpdesk) | Queries regarding NDLI and its services | support@ndl.gov.in |
| 6 | Contents and Copyright Issues | Queries related to content curation and copyright issues | content@ndl.gov.in |
| 7 | National Digital Library of India Club (NDLI Club) | Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach | clubsupport@ndl.gov.in |
| 8 | Digital Preservation Centre (DPC) | Assistance with digitizing and archiving copyright-free printed books | dpc@ndl.gov.in |
| 9 | IDR Setup or Support | Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops | idr@ndl.gov.in |
|
Loading...
|