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Digital shift in fashion brands : gradual migration of local fashion brands to digital media for operations and advertisements and how social media engagement helps in building brand loyalty
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hossain, Atik Ilman |
| Copyright Year | 2017 |
| Abstract | ............................................................................................................................................................. iii Chapter 1 ............................................................................................................................................. 1 1. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dspace.bracu.ac.bd:8080/xmlui/bitstream/handle/10361/8579/13104205_BBA.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |