NDLI: Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?

Content Provider	Semantic Scholar
Author	Eriksson, Emelie Hansson, Caroline
Copyright Year	2016
Description	The purpose with this study was to investigate how fashion brands can use contentmarketing on Instagram to engage Millennials and increase brand equity. The aim was tocontribute with support for fa .
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://beta.diva-portal.org/smash/get/diva2:943429/FULLTEXT02.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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