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Marketing estratégico y su influencia en el posicionamiento de la empresa OTS S.A.C San Isidro - Lima, 2018
| Content Provider | Semantic Scholar |
|---|---|
| Author | Silva, Vega Alejandra, Nicole |
| Copyright Year | 2018 |
| Abstract | The current research presents as a general objective to determine the influence between strategic marketing and the positioning of the company OTS, San Isidro Lima 2018. The design used was non-experimental transversal, applied type, with a causal explanatory level, and a hypothetical method deductive. The population was the workers of the company ONE TOUCH SOLUTIONS S.A.C, the sample consisted of 36 workers; Also after the data obtained and then interpreted, it was determined that the correlation between strategic marketing and positioning is very strong positive according to the value of 0.902. Similarly, the significance found is 0.000, which is less than the significance of 0.05 meaning that the null hypothesis is rejected and the research hypothesis is accepted, strategic marketing if it has a direct relationship with the positioning of the company OTS SAC, which confirms that the greater the strategic marketing carried out by the company, the greater will be the positioning of the company OTS SAC, San Isidro Lima, 2018. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://repositorio.ucv.edu.pe/bitstream/handle/UCV/30620/Vega_SNA.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
