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Research on the Influence of Website Characteristics on Consumers' Impulsive Purchase Intention
| Content Provider | Semantic Scholar |
|---|---|
| Author | Liu, Shengnan Xiao, Liang |
| Copyright Year | 2018 |
| Abstract | This article explores the factors that influence the impulse buying intention of mobile cross-border imported ecommerce platform consumers based on the theories of environmental psychology and impulsive buying. The website characteristics of the mobile cross-border imported e-commerce platform are classified into economical, personalized, socialized and interesting by combining with previous research. The consumer’ sentiment is divided into pleasure and arousal. 15 relevant hypotheses are proposed through theoretical derivation to build a conceptual model of consumers’ impulse buying intention of mobile cross-border imported e-commerce platform, which provides a theoretical basis for follow-up empirical research. Keywords—website characteristics; pleasure; arousal; online impulse buying intention |
| File Format | PDF HTM / HTML |
| DOI | 10.2991/iceemr-18.2018.176 |
| Alternate Webpage(s) | https://download.atlantis-press.com/article/25897000.pdf |
| Alternate Webpage(s) | https://doi.org/10.2991/iceemr-18.2018.176 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
