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The Influence of Website Trust and Website Quality on Intention to Purchase Online
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jamaludin, Azahari Hashim, Abdullah |
| Copyright Year | 2016 |
| Abstract | Through the years, Internet usage has grown rapidly and it has become a common medium for delivering and trading of goods, services and information, acting as a global market for buyers. Even though this method of business transaction or exchange had started to win the hearts of Malaysian buyers, the elements influencing their willingness to purchase online are still unknown. Therefore, the objective of this study is to examine the effect of trust and quality to websites on the buyer’s intention to purchase online. A total number of 78 (100 percent) returned questionnaires were accepted, coded and were subject to further analysis. The findings supported all the hypotheses stated in the current study. The results indicated that website trust contributed 16.1 percent (R = 0.161) and website quality contributed 20.1 percent (R = 0.201) respectively to the variance in the buyer’s intention to purchase online. The outcome of the study will assist marketers to devise marketing plans and business strategies to attract more new buyers as well as retaining the existing ones to their online businesses. However, there are several issues that could be addressed to further improve or extend the conceptualization of the proposed model. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://ijbm.oum.edu.my/sites/default/files/documents/Vol1No22015Paper5.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
