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Comunicación Política Y Opinión Pública: El Caso Del Primer Gobierno De Alternancia Política En Puebla
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rodríguez, José Antonio Meyer Durán, Jorge Luis Castillo Calleja, Carla Ríos |
| Copyright Year | 2013 |
| Abstract | El presente articulo es un analisis de la comunicacion politica en el primer gobierno de alternancia en el Estado de Puebla y la divergencia publica entre logros, avances y resultados y una desconfianza social producto de la falta de consensos y la limitada participacion social. El estudio evalua la estrategia de comunicacion politica de un gobierno promotor de mayores espacios democraticos pero que en la practica poco contribuyo a mejorar la confianza social, tanto por la ponderacion excesiva del valor simbolico de sus acciones como por la construccion de escenarios ficticios de legitimidad. La investigacion analiza el contenido de los documentos oficiales, los tratamientos periodisticos de cinco periodicos referentes en el Estado y los resultados de diversos sondeos de opinion, a partir de cinco categorias de analisis propuestas por los especialistas para un gobierno de alternancia centrado en una relacion dialogica con los ciudadanos. Palabras clave: politicas publicas, marketing politico, niveles de gobernabilidad, confianza social y transicion democratica Abstract This paper is an analysis of political communication in the first alternative government in the state of Puebla and the public divergence between achievements, progress and results with respect to a social distrust due to lack of consensus and limited social participation. The study evaluates the communication strategy of a government which promotes more democratic spaces, but in practice does little to improve social confidence, both due to the excessive weight of the symbolic value of their actions as well as its construction of fictional scenarios of legitimacy. The research analyzes the contents of official documents, journalistic treatments concerning five newspapers in the state and the results of various opinion polls, with regards to five categories deemed by the specialist as a necessary requirement for a government to maintain a dialogic interaction with its citizens. Key Words: Public Policies, Political Communication, Governability Level, Social Acceptance, Democratic Transition |
| Starting Page | 69 |
| Ending Page | 84 |
| Page Count | 16 |
| File Format | PDF HTM / HTML |
| Volume Number | 10 |
| Alternate Webpage(s) | https://journals.tdl.org/gmjei/index.php/GMJ_EI/article/download/32/32 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
