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Relação entre orientação estratégica e ambiente no setor de hospedagem em Florianópolis (SC-Brasil)
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rossetto, Carlos Ricardo Verdinelli, Miguel Angel Rossetto, Adriana Marques Carvalho, Carlos Eduardo |
| Copyright Year | 2014 |
| Abstract | EnglishThis study aims to demonstrate the relationship between organizational environment and strategic behavior, through the perception of inn managers in the metropolitan area of Florianopolis, since the hotel industry is the fastest growing sector in Brazil, especially in Santa Catarina. The research was descriptive and quantitative. Data were collected through a survey, and since the population size was 122 inns, it was decided to realize a census. Inn managers perceive the simple-static environment for the variable ‘Embratur’ and analyze more often ‘political’ and ‘technology’ variables. Variables perceived with greater intensity are ‘legislation’ and ‘social’, while those perceived with less intensity are ‘Embratur’ and ‘suppliers’. The behavior adopted by inn managers was predominantly reactive. The control number of employees is positively associated to the analyst behavior. This comportment is adopted by companies that realize greater intensity of changes in the variables ‘technology’, ‘competitors’ and ‘suppliers’. Companies with defensive conduct strongly recognize the ‘policy’ variable and companies that perceive with greater intensity ‘Embratur’ variable adopt reactive behavior. portuguesEsta pesquisa teve como objetivo evidenciar a relacao entre ambiente organizacional e comportamento estrategico na percepcao dos gerentes de pousadas da area metropolitana de Florianopolis, tendo em vista ser o setor hoteleiro o de maior crescimento no pais e especialmente em Santa Catarina. A pesquisa foi descritiva e quantitativa. Os dados foram obtidos com base num inquerito por questionario e devido ao tamanho da populacao (122 pousadas), decidiu-se efetuar um censo. Os gerentes das pousadas percebem o ambiente estatico-simples para a variavel ‘Embratur’ e analisam com mais frequencia as variaveis ‘politicas’ e ‘tecnologia’. Aquelas variaveis percebidas com maior intensidade sao ‘legislacao’ e ‘sociais’, enquanto a percepcao de menos intensidade e ‘Embratur’ e ‘fornecedores’. O comportamento dos gestores das pousadas foi, predominantemente, reativo. O controlo do numero de funcionarios e associado positivamente ao comportamento analista, comportamento que e adotado pelas empresas que percebem maior intensidade de mudancas nas variaveis ‘tecnologia’, ‘concorrentes’ e ‘fornecedores’. As empresas com comportamento defensivo percebem com maior intensidade a variavel ‘politica’ e as empresas que percebem com maior intensidade a variavel ‘Embratur’, adotam comportamento reativo |
| Starting Page | 275 |
| Ending Page | 285 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| Volume Number | 4 |
| Alternate Webpage(s) | https://www.ua.pt/ReadObject.aspx?obj=34901 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
