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The Impact of Retail Store Global-Mindedness on Jordanian Consumers ’ Patronage Intention
| Content Provider | Semantic Scholar |
|---|---|
| Author | Algharabat, Raed Salah Zamil, Ahmad. M. A. Ahmad |
| Copyright Year | 2013 |
| Abstract | This study aims to investigate the impact of Jordanian consumers’ global-mindedness on retail store patronage. We measured consumer global-mindedness, second-order, via cultural openness and cultural adaptability. In order to test our proposed framework, we conducted a survey in three different Jordanian cities. Our results confirm that consumer global-mindedness is a multi-dimensional construct. Further, we found that Jordanian consumers’ global-mindedness has positive impact on shopping enjoyment and cognition. In return shopping enjoyment and cognition have positive effects on store patronage. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ccsenet.org/journal/index.php/ijms/article/download/25431/16878/ |
| Language | English |
| Access Restriction | Open |
| Subject Keyword | Cognition Happiness Mind Numerous Openness |
| Content Type | Text |
| Resource Type | Article |