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The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention
| Content Provider | Scilit |
|---|---|
| Author | Algharabat, Raed Zamil, Ahmad Mahmoud Ahmad |
| Copyright Year | 2013 |
| Description | This study aims to investigate the impact of Jordanian consumers' global-mindedness on retail store patronage. We measured consumer global-mindedness, second-order, via cultural openness and cultural adaptability. In order to test our proposed framework, we conducted a survey in three different Jordanian cities. Our results confirm that consumer global-mindedness is a multi-dimensional construct. Further, we found that Jordanian consumers' global-mindedness has positive impact on shopping enjoyment and cognition. In return shopping enjoyment and cognition have positive effects on store patronage. |
| ISSN | 1918719X |
| e-ISSN | 19187203 |
| DOI | 10.5539/ijms.v5n4p30 |
| Journal | International Journal of Marketing Studies |
| Issue Number | 4 |
| Volume Number | 5 |
| Language | English |
| Publisher | Canadian Center of Science and Education |
| Publisher Date | 2013-06-02 |
| Access Restriction | Open |
| Subject Keyword | Tourism, Leisure, Sport and Hospitality Global Mindedness Jordanian Consumers |
| Content Type | Text |
| Resource Type | Article |
