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'Too Good' to Succeed? Why Not Just Try 'Good Enough'! Some Deliberations on the Prospects of Frugal Innovations
| Content Provider | Semantic Scholar |
|---|---|
| Author | Tiwari, Rajnish Herstatt, Cornelius |
| Copyright Year | 2013 |
| Abstract | High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies. |
| File Format | PDF HTM / HTML |
| DOI | 10.15480/882.1143 |
| Alternate Webpage(s) | https://www.econstor.eu/bitstream/10419/85347/1/770655114.pdf |
| Alternate Webpage(s) | https://tubdok.tub.tuhh.de/bitstream/11420/1145/1/Working_Paper_76.pdf |
| Alternate Webpage(s) | https://doi.org/10.15480/882.1143 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
