NDLI: Explaining the Relationship between Internal Marketing Activities with Organizational Citizenship Behavior among Employees of Tejarat Bank

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Explaining the Relationship between Internal Marketing Activities with Organizational Citizenship Behavior among Employees of Tejarat Bank

Content Provider	Semantic Scholar
Author	Salajeghe, Sanjar Farahbakhsh, Amin Sohi, Z. Asadollahi
Copyright Year	2015
Abstract	In past years, organizations have attempted to provide concepts and approaches of external marketing, quality of services and better external customer satisfaction. One of the main characteristics of services is the direct interactions of employees with customers, and customer-orientation behaviors' role in dealing with customers. So, for a superior service quality and external customer satisfaction, the staff (internal customers) is committed to the goals and prospects of the company and customer-orientation behaviors. Previous studies show that there should be a close relationship and interaction between internal marketing and external marketing. Therefore, the present study was to evaluate the internal marketing and its relationship to citizenship behavior. The research is descriptive co-relational and statistical population consisted of 230 bank branch Tejarat managers and employees which according to Morgan Table 143 subjects were selected with simple random sampling. The results showed that there is a significant positive relationship between internal marketing practices and employee citizenship behavior. Also, there was a significant relationship between the internal marketing factors in this study including (Outlook, education, and cost of psychological learning, communication, participation, reward and recognition) and customer-oriented staff.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.cibtech.org/sp.ed/jls/2015/01/423-JLS-S1-425-AMIN-TEJARAT%20-059.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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