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Buying Behaviour Towards Online Shopping - With Special Reference to Coimbatore City
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bharathi, R. Loganathan, Dr. M. S. |
| Copyright Year | 2016 |
| Abstract | Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office . One of the most enticing factor about online shopping, particularly during a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item. The current research is an effort to understand the satisfaction level and buying behavior of the buyers towards on online shopping. The study analyzed that the most chosen product of online buying is clothing and computer components remains the least preferred choice of online shoppers and payment on delivery through cash in the safest choice of payment than the credit cards. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.worldwidejournals.com/paripex/recent_issues_pdf/2016/March/March_2016_1458537040__15.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |