Loading...
Please wait, while we are loading the content...
Similar Documents
Internet Shopping: Consumers' Attitude and Behaviour towards Online Shopping with Reference to Coimbatore
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bhavan, N. Saravana |
| Copyright Year | 2013 |
| Abstract | The Internet and the worldwide have been the most exciting developments in the field of information and communications technology in recent years. Internet and Web technologies have fundamentally changed the way businesses interacted, transacted and communicated with consumers. It has become a dynamic virtual medium for selling and buying of information, products or services, because of the growth and development of retail brands has experienced considerable change over the last few decades. A few years back, when online shopping was in its nascent stage, there were very limited sales as well as purchases on the online shopping arena. But with the passage of time, this scenario has improved tremendously as people have started gaining confidence about purchasing products online and it has become an integral part of modern life across the world. There are around 71 million Internet users in India (IAMAI, 2009). Tamilnadu is an Indian state that lies in the southern part of India. With this Coimbatore is the third largest city in Tamilnadu with a population of more than 30 lakhs. Due to large number of online shoppers in India, the present study helps to identify the attitude and behaviour of consumers towards online shopping. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://irjbm.org/irjbm2013/Vol2/Paper1.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
