NDLI: Stratégies de « coopétition » au sein d'un écosystème d'affaires : une illustration à travers le cas de SAP

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Stratégies de « coopétition » au sein d'un écosystème d'affaires : une illustration à travers le cas de SAP

Content Provider	Semantic Scholar
Author	Pellegrin-Boucher, Estelle Gueguen, Gaël
Copyright Year	2005
Abstract	(VF)Comment des strategies de cooperation peuvent-elles permettre le developpement d'un ecosysteme d'affaires en favorisant le developpement de strategies de «coopetition» ? L'etude de la strategie du leader des ERP, SAP, tente de repondre a cette question. Des logiques de « coopetition » emergent avec succes, mais un contexte favorable est necessaire. C’est ainsi que SAP a su mettre a profit innovation et collaboration avec des entreprises partenaires pour asseoir son standard technologi-que et fonder son ecosysteme d'affaires. Celui-ci etant etabli, elle a pu travailler en collaboration avec des concurrents et favoriser le developpement de son ecosysteme d'affaires. (VA)How can co-operative strategies enable the development of a business ecosystem by facilitating the development of « co-opetition » ? The study of the strategy of SAP has been designed to answer this question. Our findings indicate that, in a favourable context, “co-opetition” strategies have emerged successfully because SAP knew how to benefit from innovation and collaboration in order to impose its technological standard. Once the foundations of its business ecosystem were solidly in place, SAP could work in collaboration with competitors and make the further development of its business ecosystem possible.
Starting Page	109
Ending Page	130
Page Count	22
File Format	PDF HTM / HTML
Volume Number	8
Alternate Webpage(s)	http://obs-alliances-strategiques.fr/wp-content/uploads/2015/12/Strat%C3%A9gies-de-coop%C3%A9tition-au-sein-dun-%C3%A9cosyst%C3%A8me-daffaires_une-illustration-%C3%A0-travers-le-cas-de-SAP.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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