Loading...
Please wait, while we are loading the content...
Similar Documents
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jayathunga, D. D. T. N. Kumara, Devina |
| Copyright Year | 2016 |
| Abstract | Identifying and understanding whether the impact of advertising appeals which are Rational Appeal, Emotional Appeal and Celebrity/ Expert is being used in the advertisement in soft drinks has an effect on consumer buying decision are vital and crucial in this ever growing competitive market place. So, that this research is focused on finding the relevant information about above mentioned variables and its implication towards the consumer buying decision with regard to soft drinks industry in Sri Lanka. This particular research is based on the objective of examining the impact of TV advertising on Consumer Buying Decision. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://repository.kln.ac.lk/bitstream/handle/123456789/17259/45.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |