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Means of advertisement impact on consumer buying behaviour with reference to health drinks in kuppam.
| Content Provider | CiteSeerX |
|---|---|
| Abstract | Advertising can be utilized for creating awareness and promoting one of the services or for services of all the departments. A thorough analysis is required to decide about the objectives of a particular advertising campaign. Television is the major medium of advertisements. When a firm wants to throw its point or product to the public, this is the most effective means of doing it. Secondly press ads seem to be effective among people who look for certified ads. The newspapers provide certified ads and it depends on the presentation of the ads i.e. its captions and color effects should impress the customers. Radio ads must be clear and audible. These are all means for motivating factors for influencing customer buying behaviour. |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Advertisement Impact Health Drink Consumer Buying Behaviour Press Ad Customer Buying Behaviour Certified Ad Radio Ad Particular Advertising Campaign Major Medium Thorough Analysis Color Effect Effective Mean |
| Content Type | Text |
