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Guerrilla Marketing Approach for Small Businesses *
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mohamadani, Mohamad Nouri |
| Copyright Year | 2016 |
| Abstract | Today, prosperity and progress in the economic area depend on marketing. So that marketing can be a skill to achieve prosperity and new opportunities. But the important factor of economic growth requires innovation and new tools and new technology should be used. Creative is necessary for good marketing and as long as the sale does not work, marketing is not creative. Clever ideas may bring joy and excitement in businessman of marketing, but as long as the idea is not be executed and there is no profit, businessman of marketing should continue to give it. "Creative strategies" for a guerrilla marketing is like a "marketing plan" for traditional marketing, with the exception that only the creative strategy focuses on marketing materials, messaging and content. Advertising is the final outcome of these efforts. Creative strategy is the purpose of advertising and defines the method by which this objective can be achieved. This paper tries to study guerrilla marketing approach for small businesses. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.cibtech.org/sp.ed/jls/2015/04/131-JLS-S4-133-NOURI-GUERRILLA.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
