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Integration Marketing: How Small Businesses Become Big Businesses--And Big Businesses Become Empires
| Content Provider | Semantic Scholar |
|---|---|
| Author | Joyner, Mark |
| Copyright Year | 2009 |
| Abstract | Introduction (Why the Business World Needs Another Buzzword). PART I: THE IDEA. 1 Digital New School Meets Profitable Old School. New School Gets Schooled ("Thank You, Sir. May I Have Another?"). 2 A Real-Life Yoda on Billion Dollar Businesses. 3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People. 4 Talking the Business Growth Talk. The Language of Integration Marketing (Part 1). PART II: THE STRATEGY. 5 Why Strategic Integration Marketing? Three Magic Words. 6 Taking That First Step Forward. Creating Your Integration Marketing Growth Strategy. PART III: THE MASTERY. 7 More Words that Matter. The Language of Integration Marketing (Part 2). 8 Minimizing Guesswork, Maximizing Growth. Using the Integration Marketing Score. 9 Google, Snoop Dogg, and Some Bling-Bling. Clever Integration Marketing Tactics Everywhere You Look. EXTRA CREDIT. 10 One More Benefit. Integration Marketing as Ecology. Appendix Integration Spottings. Index. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://petplayground2.com/integration-marketing-how-small-businesses-become-big-businesses-and-big-businesses-become-empires-get-textbooks-online-mark-joyner.pdf |
| Alternate Webpage(s) | http://www.gbv.de/dms/zbw/588162310.pdf |
| Alternate Webpage(s) | http://wangxinghe.me/integration-marketing-how-small-businesses-become-big-businesses-and-big-businesses-become-empires.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
