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Economía naranja como potencializador de innovación en los proyectos de emprendimiento generados al interior del Programa de Finanzas y Comercio Internacional de la Universidad de La Salle de Bogotá
| Content Provider | Semantic Scholar |
|---|---|
| Author | Vargas, Karen Prada, Katrin |
| Copyright Year | 2019 |
| Abstract | The purpose of this research is to perform an analysis of the Orange Economy (creative economy) and its impact on Colombian society, focusing on the Finance and International Trade program at the University of La Salle. The problem that is currently evident lies in misinformation, in the lack of knowledge about the orange economy in the institutions and in the little baggage that the application of this economy has in the entrepreneurship projects of the university. Therefore, it is vital to understand the benefits and economic growth that comes with the execution of projects focused on the development of these industries, also in the promotion of creativity, innovation and the strengthening of culture and social development. Regarding this research, it is a quantitative approach, descriptive exploratory type and cross-sectional, since the surveys are applied in a single moment of the investigation. Therefore, it is expected to achieve from this work to expand the vision and perspectives that exist on the benefits that can be obtained, it is also expected to know to what extent the students know about the orange economy, and likewise, propose a scheme of appropriation for Entrepreneurship projects that are generated within the program and the understanding of the opportunities that can be presented in different areas. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://ciencia.lasalle.edu.co/cgi/viewcontent.cgi?article=1529&context=finanzas_comercio |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
